About

At FitToAI, I was responsible for designing the onboarding experience of a fitness app built to serve users often overlooked by mainstream platforms — including pregnant women, people pursuing specific body transformations (such as glute growth), men aiming to grow taller, and other unique fitness journeys.

The challenge was to make onboarding truly user-centered. I began with in-depth user research, leveraging AI to craft smart, targeted questions that went beyond surface-level preferences. These questions were designed to uncover users’ deeper motivations, challenges, and personal fitness goals — ensuring the app could recommend meaningful plans rather than generic solutions.

A key focus was creating an intuitive, welcoming questionnaire. I paid close attention to language, layout, and interaction flow so users could share personal details comfortably without feeling overwhelmed. Each step was tested and refined to balance clarity and empathy, encouraging honest responses while keeping the experience smooth and engaging.

Finalized designs