About

At Rahapay, I was presented with a truly unique and exciting challenge: to implement a design aesthetic similar to Cash App for a Nigerian-based fintech application. The core idea was to enable users to send money seamlessly using tags, integrating this functionality into their everyday financial transactions.

As the design lead for a team of three designers, a significant part of my role involved ensuring a deep understanding and consistent application of our brand identity across all aspects of the product. This meant not only guiding the team through our brand guidelines but also fostering an environment where they could creatively interpret and translate these guidelines into intuitive and engaging user experiences.

Beyond defining the creative direction, I was responsible for the strategic allocation of tasks among the designers, ensuring that each team member’s strengths were leveraged effectively. A crucial part of my leadership also involved conducting thorough reviews of their work, providing constructive feedback, and facilitating an iterative design process that consistently pushed the boundaries of innovation while maintaining high standards of quality and user-centricity.

Here are some snapshots of the work we accomplished:

Finalized designs