About

Following the successful redesign of the dashboard, our strategic focus shifted to the marketing pages. The primary objective was to ensure these public-facing pages seamlessly aligned with our updated company goals and messaging. This alignment was crucial for effectively communicating our value proposition to potential users and reinforcing the brand identity established with the new dashboard.

My immediate task was to reimagine the hero section, the initial point of engagement for visitors. I developed four distinct variations, each exploring different visual hierarchies and narrative flows. A critical constraint was the strict adherence to pre-approved copy. Therefore, my creative challenge lay not in generating new text, but in meticulously rearranging and structuring the given content to construct a compelling and coherent story.

Previous dashboard

Dive into my work

Beyond the hero section, my responsibilities extended to a comprehensive overhaul of several core marketing pages. This included:

The Landing Page: Designed to be the primary entry point, this page was crafted to immediately capture attention and guide visitors towards understanding Reccur's core offering.

Landing page

Use Cases Page: This page highlighted practical applications and benefits, demonstrating how Reccur solves specific problems for various user segments.

Use Cases Page

Other screens